SPINNAKER RESEARCH

WEIGHTING

SIGN UP TO BALANCE SAMPLES BY CALCULATING WEIGHT FACTORS
sample balancing - rim weighting - representative samples

WEIGHTING }

Weight single or multiple datasets at once. Simply upload your data, set your weight targets and preferences and export your results. Your simple sample balancing project or calculating weight factors for a complex multivariate raking project is handled in minutes

References

"THE SPINNAKER WEIGHTING TOOL HELPS US TO WEIGHT OUR DATA IN AN EFFICIENT AND FLEXIBLE MANNER"
JAN KAMPINGA - MANAGER PROJECTSERVICES | ICT & SERVICES | OPERATIONS
INTOMART GFK, netherlands


ABOUT }

We built Spinnaker initially to solve our own 'research pains'. We quickly realized that others find it useful too, and we've tried our best to make our product a simple, no-hassle and fun experience

OUR PHILOSOPHY

With our tools we want to make the practice of market research more accessible and pleasurable for the researchers. The Spinnaker Research weight tool is the first of many more handy and time saving tools to come. We believe that some of the tasks of a researcher can get mundane or tedious. By developing easy and time saving solutions to take care of these tasks we think researchers will find more pleasure in their work next to getting a higher quality of output of their work. Having worked in market research jobs for over a decade we know the pains and pleasures of market researchers. Our tools are specifically designed for the research executive, whether junior or senior. The tools were available and in use in Microsoft Excel (using macro's) before we thought of putting them online. The many positive responses we've gotten from fellow researchers and the simple fact that they kept using our tools were the reason for us to build this site. We hope that many more researchers worldwide will find our tools as useful as we do.

for whom?

  • Leading market research companies
  • 62%
  • Respondent and panel suppliers
  • 18%
  • Research departments
  • 12%
  • Specialized freelance researchers
  • 6%
  • Students - social studies field
  • 2%

WHAT INSPIRES US?

WE'VE NOTICED THAT WEIGHTING IS (EVEN AMONG RESEARCHERS) A SPECIALISTS FIELD. USUALLY ONE OR TWO PERSONS IN A RESEARCH COMPANY HANDLE ALL THE WEIGHTING. HOWEVER, WE'VE HAD SOME POSITIVE REACTIONS THAT BECAUSE OF OUR TOOL PEOPLE NOW UNDERSTAND WHAT WEIGHTING DOES CAUSING THEM TO DO MORE OF THE WEIGHTING THEMSELVES. THAT'S GREAT! POWER TO THE RESEARCHER...

Pricing }

Find a plan that's right for you.

* Receive two data exports free on initial signup. Upgrades can be purchased from your free account. Paid plans are based on a 12 month subscription period. The prices shown are excluding value added tax if applicable.

   
 
FEATURES
  • Weight project data exports
  • Authorised users
  • Maximum cases/respondents per weight project
  • Subscription period

  • Trim weights / set maximum for weight factors
  • Detailed weight report
  • Optimal fitting / convergence
  • Define variable and value labels
  • Export weight factors
  • Weight multiple subsets in one go
  • Multiple users per account
  • Storage

FREE*
initial signup 
FREE
  • 2
  • 1
  • 1000
  • -
    -
  • YES
  • YES
  • YES
  • YES
  • YES
  • NO
  • NO
  • 2
    MB
€ 8,-*

STARTER
  • 1
  • 1
  • 10000
  • 12
    months
  • YES
  • YES
  • YES
  • YES
  • YES
  • NO
  • NO
  • 2
    MB
€ 39,-*

STARTER+
  • 5
  • 1
  • 10000
  • 12
    months
  • YES
  • YES
  • YES
  • YES
  • YES
  • NO
  • NO
  • 2
    MB
€ 195,-*

PROFESSIONAL
  • 30
  • 3
  • 100000
  • 12
    months
  • YES
  • YES
  • YES
  • YES
  • YES
  • YES
  • YES
  • 30
    MB
€ 1392,-*

BUSINESS
  • 260
  • 10
  • 1000000
  • 12
    months
  • YES
  • YES
  • YES
  • YES
  • YES
  • YES
  • YES
  • 250
    MB
* Receive two data exports free on initial signup. Upgrades can be purchased from your free account. Paid plans are based on a 12 month subscription period. The prices shown are excluding value added tax if applicable.

CONTACT }

SPINNAKER RESEARCH bv

Registered office: Amsterdam, Netherlands
Chamber of Commerce ID: 58379932
VAT no: NL 853013366B01

Looking forward to hearing from you!

  • +31 (0)20 640 7233
  • Amsterdam
  • info@spinnakerresearch.nl

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