OUR PHILOSOPHY

With our tools we want to make the practice of market research more accessible and pleasurable for the researchers. The Spinnaker Research weight tool is the first of many more handy and time saving tools to come. We believe that some of the tasks of a researcher can get mundane or tedious. By developing easy and time saving solutions to take care of these tasks we think researchers will find more pleasure in their work next to getting a higher quality of output of their work. Having worked in market research jobs for over a decade we know the pains and pleasures of market researchers. Our tools are specifically designed for the research executive, whether junior or senior. The tools were available and in use in Microsoft Excel (using macro's) before we thought of putting them online. The many positive responses we've gotten from fellow researchers and the simple fact that they kept using our tools were the reason for us to build this site. We hope that many more researchers worldwide will find our tools as useful as we do.